UK-based shoe brand and Crowdcube alum, Vivobarefoot, announced on Friday it has formed a partnership with crowdfunding clothing platform for independent designers and major brands, Betabrand, for its new shoe collection. According to the company, this collection was launched this week with the release of the City Sock, a breathable, stretchy mesh sneaker.
Vivobarefoot, which was founded in 2012, offers men’s, women’s and children’s shoes for everyday wear, running, off-road activities, etc. Through its equity crowdfunding campaign on Crowdcube, Vivobarefoot secured £1,308,850 from 1121 investors for its expansion. The company then turned to reward-based crowdfunding platform Kickstarter and raised £92,554 for its San-Dals.
The company stated through the Betabrand brand collaboration; it encourages consumers to vote for their favorite concepts to create new shoes:
“Due to its popularity, the City Sock was chosen as the first shoe to launch in the collection and became available for sale on Monday, April 17. The new shoe is designed to give freedom through barefoot design, with the protection needed in an urban environment. The 100-percent vegan footwear features an ergonomic flex-mesh body, highly breathable foot bed, ultra-thin, puncture-resistant sole, and radically reflective detailing for nighttime excursions. The City Sock is the first of several shoes to be released in the collection, with additional shoes to be released in the forthcoming weeks. These will include the City Proof and Yoga Flat.”
Asher Clark, Vivobarefoot co-founder, revealed:
“We are excited and honoured to have partnered up with our pals at Betabrand. Because there is no point in having a pair of stretchy walk to work, disco yoga pants if you don’t have the shoes to match. Conceived in London, designed for toe freedom and flavoured in the Californian sunshine – these are footshaped shoes that let your feet be feet…again!”
Chris Lindland, Founder and CEO of Betabrand, added:
“Vivobarefoot is an incredible brand and it’s been amazing to connect our customers with their design team. They’ve welcomed fans into their creative process, thereby creating some of our most popular projects yet. Thousands of people have voted and provided feedback so thousands more can purchase crowd-designed footwear.”
The City Sock is now available for purchase/funding in gray and black for both men and women. The shoes retail at $91.
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