Crowdfunding: Study Identifies Top Predictors of Success
Researchers from Durham University found that successful crowdfunding campaigns tend to be based on clear financials; realistic targets; concise, readable messaging; authentic storytelling and clean, professional visuals. Zhibin Lin, Xue Chena, Jinjuan Yanga, Yan Zengb and Jiayuan Xinc used machine learning to compare 144 successful… Read More
Tagged crowdfunding, Dreammove, Jiayuan Xinc, Jinjuan Yanga, Xue Chena, Yan Zengb, Zhibin Lin
