First-of-its kind operations software launches with $530,000 in funding and is now available for scaling businesses
INDIANAPOLIS (Oct. 22, 2019) — Elate, a software platform simplifying how companies drive business outcomes by unifying internal technologies and disparate data, launches today following the completion of a $530,000 oversubscribed pre-seed funding round.
Elate provides organizational alignment and increased operations visibility to companies looking to define and measure key initiatives. Elate serves as the operational platform for businesses to power sustainable growth, helping customers save time, reduce software spend, and make more informed decisions.
The initial funding round was led by Chicago-based early-stage venture firm M25, a leading investor focused on companies headquartered in the Midwest.
“This is a game-changer for companies who are on the path of aggressive growth,” said Mike Asem, partner at M25. “As businesses look to effectively scale and capitalize on market advantages, they are often limited by a lack of time and resources to understand areas for continued growth. Elate is solving these challenges and providing early customers with a platform that increases operational efficiency and performance.”
Today, companies utilize multiple platforms and spend hours every week manually updating spreadsheets to unify data across their business. Elate eliminates the need for numerous technologies by connecting CRM, accounting, and other software platforms to a single, easy-to-use dashboard that enables real-time decision making, performance tracking and collaboration. From pricing changes to product releases, leaders can collaborate across departments with objective, data-driven insights to better understand when to double-down or pivot on strategic initiatives.
Elate is led by co-founders Brooks Busch, CEO, and Abby Parker, COO. Most recently, Busch served as VP of Operations at Springbuk, overseeing Sales, Marketing and Operations. Parker served as Director of Operations at Springbuk and was formerly an Orr Fellow with Milhaus. Joining the company’s founding team are software veterans Rob Wagner, Sean Gibbens and McHale Gardiner.
“Companies are creating a wealth of insightful data with the increased use of software platforms across departments,” said Busch. “However, the complexity of managing all of this data makes it incredibly challenging for executives to gain visibility into how key initiatives are performing for the overall business. We built Elate to unify data in one platform so Operations leaders can make more informed decisions.”
The initial round of funding will allow Elate to grow its product, sales and marketing teams, as well as further develop its platform to meet the evolving needs of Operations leaders across a range of industries. The company currently counts Boardable, Malomo, Remodel Health, and Xiber, among others, as early customers.
For more information on Elate, visit www.goelate.com.
