Tagged: truaudience

TransUnion Partners with Samooha to Enable Privacy-First Identity Resolution and Audience Segmentation

TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience, and Samooha, by Snowflake, a native data clean room solution on Snowflake. The partnership paves the way “for a privacy and data-driven future in the advertising industry.” This also represents a significant step… Read More

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