Kickstarter has become synonymous with the term crowdfunding. For many people Kickstarter means crowdfunding similar to Kleenex means tissues. While still in the infancy of the concept of using technology to gather a crowd of backers or investors the concept will soon be an accepted fact – not a novel approach. Rewards based crowdfunding is becoming a noted step in the process for many businesses raising capital today.
Kickstarter has always been very open about the numbers surrounding campaigns, backers, successes and failures. This is good for the industry overall as it helps all of us to better understand the evolution and gain perspective on growth. Kickstarter released their 2nd quarter numbers last week and as always they are worth a review.
These numbers represent April 2nd through July 1st of 2014. To date the platform has had over $1.2 billion in pledges with over $1 billion going towards successful campaigns. Total backers register more than 6.5 million. Not too 
shabby for a company only a few years old.
See the rest of their numbers below:
- Dollars pledged to projects: $144,210,565
- Average pledged per day: $1,584,731
- Successfully funded projects: 5,716
- Total backers: 1,132,329
- New backers: 703,604
- $1,584,731 dollars pledged, on average, each day in Q2.
- 373,977 Project Updates were “liked” between April and July. That’s a lot of good updates!
- 105,857 people backed Reading Rainbow, which now holds the record for the Kickstarter project with the most backers.
- 11,724 people backed more than 10 projects.
- 1,073 Kickstarter-funded films were submitted to the Kickstarter Film Fest
- 370 people backed more than 50 projects.
- 148 Kickstarter-funded games are available to Play Now!
- 10 new people joined the Kickstarter team between April and July.
- 3 Kickstarter-funded comics were nominated for Eisner Awards!
You can see the full rundown by Kickstarter here.