On Wednesday, London-based tech accessories startup iQualTech launched an equity crowdfunding campaign on Seedrs to raise £100,000 as it prepares to expand into new markets worldwide. The company was founded in three years ago, and offer a wide range of products (including Pill Speakers) that have been sold worldwide through Amazon, reaching customers in the UK, Europe, U.S., and India.
The company stated:
“At iQualTech, we create innovative accessories that allow you to experience everyday technology to the fullest. From top-quality speakers to bike lights and everything in between, we are passionate about making the tech we love more reliable, affordable, and easier to use. Our business was born out of a passion for quality and fresh ideas. Armed with each of our three directors’ fifteen years experience in digital commerce, we are very successful and profitable doing what we love: developing affordable, premium-quality tech products for everyone to enjoy.”
Revealing why he and his team decided to use Seedrs for the campaign, founder of iQualTech, Zamir Cajee, explained:
“Their customer-oriented co-operative ethos made equity crowdfunding agency Seedrs the natural choice in terms of investment. It’s really important to us that our investors have the opportunity to become part of our team. We love the idea of having lots of investors who can help us to grow the brand further. Investors will enjoy exclusive discounts and promotions on iQualTech products that they can share with friends, and they will also gain access to an exciting new investor affiliate program, through which they can earn a commission for any new customers introduced to the brand.”
Along with expansion, iQualTech plans to invest in off-line marketing as well as place larger stock orders that will allow them to reduce retail prices further, which will notably make its range accessible to even more customers. It will also be able to finalize an extensive array of innovative new products currently in development, bringing them to market sooner. Zamir then added:
“Success feels even better when you can share it. I love the fact that I can share [iQualTech’s] success with my wife and best friend, and I really want to share that feeling and our success with you, too. We could continue on as we have been, but we now realise that we can achieve so much more by inviting external investors to be a part of our future success.”
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