Like many early-stage entrepreneurs, Shefali Friesen poured all her personal savings into her start-up, a mobile service for adding bits of music evoking emotions to text messages.
As she worked toward her graduate degree in music at New York University, Friesen felt neither the start-up nor the musician crowds really understood her vision. “If I’m with music people or artists, I’m a musician who has a start-up, and if I’m in the start-up community, I’m a start-up who does music.”
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