Small Businesses Are Turning to Crowdfunding Sites Like CircleUp

January 21, 2013 @ 7:52 pm By NYDailyNews

Noha Waibsnaider is savoring success: sales at her eight-year-old Gowanus-based food company, Peeled Snacks, doubled last year.

Her kid-friendly, organic dried fruit snacks, already carried at Starbucks, Whole Foods and Fairway, are now heading to groceries nationwide.

But when Waibsnaider thought about raising money to fund her expansion, she knew private equity and venture capital firms wouldn’t bite.

“They won’t come on board until you have $15 million to $20 million in sales,” she said.

“It’s very different from a tech company where they will invest in a 19-year-old with an idea. That doesn’t exist in the food and beverage space.”

Enter CircleUp, a crowdfunding platform that matches consumer products and retail companies with accredited investors.

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 24, 2026 vs Jan 1, 2025 - Oct 24, 2025

Number of Filings131Prior 126 +4.0%

Target Raise, Total$3.40BPrior $3.54B -3.9%

	This YTD	Year prior	Change
Filings	131	126	+4.0%
Target raise	$3.40B	$3.54B	-3.9%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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