How crowdfunding lets inventors launch toys that otherwise wouldn’t hit shelves.
More and more small toy businesses are using sites like Kickstarter to acquire funding and bring their products to market.
The crowdfunding website has seen a number of fresh toys manufactured and shipped, including Atoms (pictured), a system of plug-n-play sensors, motors and logic blocks for kids and adults “to make things that do amazing things”.
For example, kids can use Atoms to make LEGO garage doors open, or make a plush toy move.
Many toys have arrived in the US thanks to Kickstarter, but UK start-ups can also use the site.
“I don’t think it is [disrupting the toy industry by cutting out retail],” Kickstarter’s Justin Kazmark told ToyNews.
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