A new gifting startup called Aggregift is launching an entirely new way to purchase goods on Amazon. The company, which has been quietly running its beta tests with a few thousand users over the past several months, allows users to initiate crowdfunding campaigns for gifts, which involve posting the call for contributions to the recipient’s Facebook Timeline.
The service is designed to be dead simple to use, too. The campaign’s originator just drops an Amazon product link in Aggregift to get started. And if they don’t know what to get their friend, they can browse through the recommended gifts on the site or work with one of Aggregift’s “gift concierges” via live chat.
Read More at TechCrunch