Another established hardware startup is turning to Kickstarter to help fund its next wares. This time it’s the turn of Click & Grow, maker of the smart garden that lets you grow a plant indoors with little or no intervention. After selling over 50,000 units of its first device, the Palo Alto, U.S. registered company with an R&D lab in Estonia, is launching a crowdfunding campaign to get its second generation product — the Smart Herb Garden — off the ground.
Hoping to raise a minimum of $75,000, the money will be used to turn a functioning prototype into something production-ready, with a shipping date loosely pegged for September. The Smart Herb Garden builds on Click & Grow’s first product, but with several improvements following feedback from customers; namely that people want to grow more than one plant at a time and that the amount of natural light available in a person’s home is often not enough for healthy plant growth. The new improved version features a built-in LED light, as well as a change in the plant pot part of the design to make it easy to grow three different plants simultaneously, with the same ‘smart’ technology taking care of the heavy lifting. It also plugs into a power socket rather than relying on four AA batteries, while the new design negates the need for a pump or sensor.
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