DAVE KELLETT and Fred Schroeder set out to shoot a documentary about the art of cartooning. In the process, however, the film, called “Stripped”, turned into a story about the disruptive and often positive effect of the internet on comic strips. Mr Kellett, meanwhile, turned into something of an expert on America’s fair-use doctrine.
To begin with, in 2009 the duo used their own dollars and time to assemble dozens of interviews with traditional newspaper comic-strip artists, like Cathy Guisewite, the eponymous creator of Cathy, as well as the new generation of 
web-cartoonists, such as Mike Krahulik and Jerry Holkins, the men behind Penny Arcade. Two years in they used a round of crowdfunding to raise the money needed to complete the movie. But in order to show the future, the filmmakers wanted to rifle through the past, in the form of copyrighted clips. The cost of using the snippets they had in mind, at about $34,000 (including campaign fees), outstripped cash from that first wave of backers.
So they turned again to Kickstarter, this time spelling out the precise cost of all the footage they wanted to include and setting their goal accordingly..
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