What It’s Like Raising More Than $300,000 on Kickstarter

thermodoAbout a month ago, Willi Wu and his co-developers at Robocat sought to raise about $35,000 on Kickstarter to fund the development of a little thermometer that plugs into your smartphone’s headphone jack.

Instead, they raised that much in six hours. A month later, and the project closed more than $300,000 in funding.

Here’s how the Thermodo works: You plug the device into your smartphone’s headphone jack and use an app to get the exact temperature of your surroundings. Simple, right?

It turns out there’s a lot of demand for it. One of the studio’s top-downloaded apps, Thermo, was often confused by users as being able to check the temperature of their smartphones’ surroundings, Wu said.

Read more at The Wall Street Journal


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