Do you love kale chips and granola? Crowdfunding startup CircleUp helps put them on shelves

CircleUpSmall business owners play a big role in the battles against disease, climate change, and corporate wrong-doing. In the past year, a company called CircleUp has helped them with their fight.

CircleUp is a crowdfunding platform for up-and-coming consumer product businesses. In the year since its launch, CircleUp has helped 12 companies raise more than $10 million.

Investors are often reluctant to invest in consumer products companies because it is hard to make millions of dollars on granola. Accordingly, passionate entrepreneurs who lovingly produce organic food products, handmade jewelry, or natural face creams struggle to attract the capital they need to reach consumers.

CircleUp bridges this gap by providing a platform where accredited investors can access a curated, vetted selection of consumer products companies and make equity-based investments.

Read more at VentureBeat


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