Reviving an Old Series the New Way: Fan-Financing

rob thomas veronica marsAround 10 p.m. on a recent Friday night, roughly 500 people at the Dog and Duck Pub in Austin gathered around a man holding an iPad. The man was Rob Thomas, the creator of the cult-hit television series “Veronica Mars,” and he was staring at the device, counting down the final seconds of a 30-day campaign on Kickstarter, the crowd-source-financing Web site, to raise money for a film adaptation of that “teen noir” series.

When the Kickstarter effort was announced on March 13, the Veronica Mars Movie Project campaign broke two of the site’s records. It was the fastest campaign to reach its goal ($2 million in under 12 hours), and it had the greatest number of supporters in Kickstarter history (91,585 people donated $5,702,153). “It has been, first, the most exhausting month of my life and the best month,” said Mr. Thomas, who also finished the film’s script during that 30-day period.

Read more at The New York Times


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