Crowd funding, idea development and product marketing were on the minds of attendees at an Industrial Designers Society of America regional event.
“Designer as Entrepreneur” was the theme for the April 12-13 design conference of the IDSA western district in Long Beach.
Jason Morris served as chair and organized the program. He is IDSA vice president for the seven-chapter western district, and associate professor of industrial design at Western Washington University in Bellingham, Wash.
“Crowd funding will be transformative in the next three years,” said Dario Antonioni, founder and creative director of Orange22 Design Lab LLC of Venice, Calif.
Antonioni talked about getting ideas launched using “other people’s money.”