The $99 Ouya Is No PlayStation or Xbox, and That’s Just Fine

May 25, 2013 @ 6:53 pm By Wired

All this time, I’ve been thinking about Ouya the wrong way.

When the $99, Android-powered game console showed up on Kickstarter last year, I immediately preordered one. My thinking was that it would be interesting to see if a low-cost console that caters to indies could take on industry giants like Sony and Microsoft in the marketplace. I was thinking about Ouya as just another a platform for indie developers, or as a cheap alternative to the Xbox.

That’s not what Ouya is. It’s not about “focusing on that core gamer,” like Sony says, or re-imagining“the living room experience” like Xbox One. It will not compete with the new consoles because it’s not trying to.

The Ouya is a toy. An elegant, affordable, fun toy.

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 29, 2026 vs Jan 1, 2025 - Oct 29, 2025

Number of Filings132Prior 128 +3.1%

Target Raise, Total$3.44BPrior $3.56B -3.5%

	This YTD	Year prior	Change
Filings	132	128	+3.1%
Target raise	$3.44B	$3.56B	-3.5%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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