Knight Foundation Plays The Challenge Grant Card

knight-foundation-logoIt always surprises me when people seem agog at the very concept of crowdfunding. It is as if that individual has never watched Sesame Street or heard of NPR.

At it’s heart the crowdfunding model is a twist on the public media one. Heck, you might even wind up with a tote bag.

There’s one component of the public media model that tends not to show up all that often: challenge and match grants. These are the parts of pledge drives where an donor–usually an institution–sets up a goal and promises to kick in a set amount of cash if that goal is reached.

This is what the Knight Foundation–one of the pillars of journalism–is now bringing to Kickstarter.

Read more at Turnstyle


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