SMALL BUSINESS: Sisters aim for chain of ethical supermarkets

BuzzbnkTwo sisters who plan to run an ethical supermarket chain have so far raised more than half of the £170,000 they need, in part with the help of crowd funding.

Ruth and Amy Anslow, who want to provide an alternative to the big supermarkets, intend to open the first store of what they call a ‘Body Shop for the food industry’ in Brighton by September.

Called hiSbe – How It Should Be – it will offer ethically sourced products at affordable prices while paying staff the local ‘living wage’ of at least £7.45 an hour. It aims to rival the big supermarkets, which the sisters argue are ‘out of touch’.

Amy said: ‘We think there is a demand for a new type of affordable food retailer that treats staff well and sources food in a responsible way.’


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