Or… how to make friends and influence people
At one level, crowdfunding is about who you know. People with a lot of deep relationships have a good chance of raising the support they need; those without many connections face an uphill struggle.
Campaigning is all about numbers, but trying to put a value on who you know is difficult. There’s one rule of thumb that I’ve heard, however, and I’ve repeated regularly because the data I’ve seen seems to back it up. The rule is this:
If you can reach 30% of your Kickstarter total, you’re pretty likely to make it to 100%.
Why? Because that 30% is somehow representative of your personal network, and crossing that threshhold is proof that you’ve broken out.