Crowdfunded Film Launches as Day-and-Date Release. ‘I Send You This Place’ release Is in Conjunction with a Week Long Theatrical Run by IFP at reRun Theater in Brooklyn, NY
Seed&Spark, the world’s first crowd-fundingand digital distribution platform made just for independent film, is proud to announce the day-and-date release of ‘I SEND YOU THIS PLACE’ in the Seed&Spark Cinema. I SEND YOU THIS PLACE went live today on Seed&Spark, in conjunction with a week-long theatrical run organized by Independent Film Project (IFP) to take place at reRun Theater in Brooklyn, NY. The release coincides with the launch of IOWA MIXTAPE in the Seed&Spark Cinema. “Day and Date Release” refers to a film being released in multiple venues simultaneously as opposed to a limited release.
I SEND YOU THIS PLACE is a visual exploration inside the mind of a young, wide-eyed woman as she searches for her brother in Iceland. As the nature of the small island rapidly uncovers new perspectives on mental health, the woman begins to find her brother amid the ranting wind, grandiose clouds, and bi-polarized sun. The film was an official selection of the 2012 Full Frame Documentary Film Festival and the 2012 Reykjavík International Film Festival in Iceland. It was featured on the Documentary Channel’s Doc Talk program and has been called “…an exceptional work of art that beautifully manages to balance conventional and experimental storytelling and create something truly original.”
The film was written, directed, and produced by husband and wife team Andrea Sisson and Pete Ohs while living in Iceland together on a Fulbright Fellowship. Having made the entire movie with no outside help, the two see the project as a piece of themselves. “We love this movie and we love the time in our lives when we made this movie,” says Andrea Sisson. “It is our first film – a manifesto, and a calling card. We hope you hear it well, feel it well, and enjoy it.”
“This is a thrilling moment in the life of Seed&Spark. Studios and mini-majors have proven beyond a shadow of a doubt that day-and-date release can contribute substantial value to a film’s distribution income,” says Emily Best, Founder and CEO of Seed&Spark. “We have always thought it was underutilized for independent films. A small theatrical release can generate big waves of social media and word-of-mouth marketing for a film far beyond the cities in which the film is theatrically distributed. Those waves are free marketing that would have to be paid for later if you were windowing – marketing money indie films rarely have. Day-and-date will help the audience of I SEND YOU THIS PLACE be the film’s most effective influencers: they can post on social media and know that their friends in Akron and San Francisco will also be able to see the film.”
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