Crowd Collaboration Leads To New Stretch Goal For DropShades

DropShades are currently crowdfunding on Kickstarter. The shutter-style sunglasses were designed to react to the music playing around them. The campaign page explains…

DropShades are the world’s best audio responsive party glasses that “dance” to the beat of the music. Using a tiny microphone connected to a signal processor, incoming sound is translated across six horizontal bars that cascade an array of lights up and down according to the beat of the music. The effect is an audio responsive light show for everyone to enjoy.

It appears that backer comments have actually driven the team behind DropShades to consider a new stretch goal. Actually, the comments on the project are a great case study in how crowdfunding project creators should go about attending to their backers’ questions and concerns. The team behind the product has been attentive and has actively been amending both the project and the campaign page based on community feedback.

A May 27th comment from a couple on Kickstarter included the following feedback:

2) Power source. There’s no mention of this. Built-in rechargeable Li-ion battery pack? Button cells? AAA’s? And what sort of longevity are we looking at?

It seems the team was listening, because they clarified the power situation on the page’s FAQ and added a stretch goal for recharging. The stretch goal is reached at $80K in funding.

This is just one of the reasons why crowdfunding evangelists preach active management of crowdfunding campaigns. Crowdsourced feedback can be inspiring. In this case it seems it may even change the product itself!


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