Poppy On Kickstarter: 3D Video For Your iPhone

Poppy is an analog device that connects to the iPhone and turns the smartphone’s camera into a 3D-capable video recording and image capture device. The Poppy is currently crowdfunding on Kickstarter, and the campaign has already reached a $40,000 goal.

Poppy is the first device in the world that turns an iPhone into a 3D camera capable of capturing, viewing and sharing full-motion, full-color video and stills in 3D.

Although the Poppy is a bit too large to be considered a pocket device, it does promise a lot of functionality in a small (and relatively inexpensive) package. The device accepts the iPhone as an insert and augments the functionality of the existing onboard camera.

According to the Kickstarter campaign page, the inspiration for the Poppy comes from simple devices like the Viewmasters many had and played with as kids.

The Poppy makes use of an accompanying iPhone app to meld together images for the left and right eye into one immersive, 3D experience. The iPhone integration leaves Poppy’s creators hoping that developers will capitalize on an opportunity to extend the functionality of the device in ways backers may not be able to imagine quite yet.

As for those creators, Ethan Lowry and Joe Heitzeberg are behind the Poppy, but this isn’t the first project between them. According to their Kickstarter profile they have been working together for 12 years. Ethan is also the co-founder of since-acquired restaurant review portal UrbanSpoon. Ethan holds a B.S. in Mechanical Engineering and Product Design from Stanford University and attended the Interaction Design Institute in Ivrea, Italy. Joe holds a B.S. in Computer Science from the University of Washington and an MBA from the MIT Sloan School of Management.

The device is offered as a reward at a $49 price point.


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