YourStreet has announce their project funding platform. A crwodfunding site that integrates equity and non-equity rewards based project funding and investment. YourStreet has made significant improvements over many of the other crowdfunding platforms that are cropping up across the internet, offering round funding and rewards and equity-based options that are unique to them.
The round funding option offered by YourStreet is a powerful mechanism for funding projects so that each phase of development and marketing is individually powered. Many other sites fund projects only to find they never reach the market because they run out of money in the design phase. With YourStreet, projects can be funded in several phases.
In the first phase of funding with YourStreet, research and development, design, testing, and packaging can be funded. Then in round two, investors can put their money towards marketing, manufacturing, distribution, and brand development. These two phases of funding are non-equity based – investors may receive some perks related to the project they are funding, but they are not directly investing in the company. During round three funding, companies are able to offer direct investment options wherein investors can buy a share in the business through an initial public offering. This option is unique among internet-based crowdfunding platforms and helps to give businesses more momentum for creating and innovating.
Traditionally, only the elite have been able to qualify to invest in the early phases of a company. If an individual had a net worth less than $1 million it was unlikely they would be able to invest in a start-up. YourStreet believes that everyone should be able to invest in early business ventures.
YourStreet will do a special funding offer for the site’s first one hundred projects. For those first projects, YourStreet will pledge $500 each as proof of its belief in its innovative crowdfunding process. To qualify for the initial $500, a project must aim to raise a minimum of $2,500 and be approved by YourStreet.