We previously reported on As Seen On TV’s new crowdfunding platform, which is a crowdfunding white label provider of crowdfunding technology.
Recently Ronald C. Pruett took the helm as CEO of the company, and in a recent letter to shareholders he explains that their crowdfunding platform for As-Seen-On-TV goods will be launched in the fall of 2013.
Inventors and crowdfunding. We literally receive thousands of new product ideas each year from determined inventors. This fact will enable us to develop a large roster of licensed products that we will build with our partners into a portfolio of products in a number of categories. And, as you may have seen in leading publications such as the Wall Street Journal, Washington Post, Entrepreneur, and TheStreet.com, we’re soon to launch our own crowdfunding platform specifically tailored to the As Seen on TV marketplace. Our platform will allow consumers to pre-purchase selected products they love and want to have. This should expand our already strong brand position in the entrepreneur and inventor worlds, shorten product-testing periods, and reduce the capital required to develop new products. It’s a privilege to work alongside these amazing inventors. Our new crowdfunding platform, expected to launch this fall, should help us extend our visibility and lead in this sector.