BrewDog’s investment crowdfunding campaign “Equity for Punks” is nearing a close. BrewDog has issues a last call for investors as they are down to the last 2% of shares available for this funding round.
The Scottish craft brewery raised their funding amount in November to £4.25 Million from £4 Million as demand for shares, along with accompanying perks, was very robust. The company raised £1 Million on day one.
This is not the first time BrewDog has gone straight to the people that know them the best – their customers. BrewDog has done several rounds of self-crowdfunding to aid in their fast growing company. The team at BrewDog created Equity for Punks in 2009 when 1300 people invested in their company. The current offering commenced this past June and is scheduled to end January 2014. The offering is a bit of a hybrid as equity owners also get to enjoy some serious perks which include:
- A lifetime discount at all BrewDog bars
- A lifetime discount at their online shop
- An Equity Punk card for exclusive offers
- £10 in Beer Bucks
- and yes, even more…
The incredibly successful self-crowdfunding campaign has inspired many and blazed a trail for raising equity directly with your supporters. Arran brewery in the United Kingdom is now planning a similar crowdfunding round to aid in their company’s growth.
— BrewDog (@brewdog) December 18, 2013
The company was founded by two 24 year olds in 2007, James Watt and Martin Dicke. Today they are the fastest growing independent brewery in the United Kingdom. Cheers.
In a quote from The Drinks Business, the BrewDog team said of their success,
“Through Equity for Punks we have shown that far from a buzzword or a fad, crowdfunding is a legitimate alternative financial system. We have broken records, and silenced all doubters, and the money raised will allowed us to spread the craft beer revolution further that we ever imagined.”
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!