Interested accredited investors will have the opportunity to own a part of ByOwner.com. The advertising site is seeking equity crowdfunding investors via AngelList to raise capital needed to advance its position as the safest online community to post free classified ads for over ninety categories of products and services.
The investment capital will help the company continue expanding their market share. Funds will be utilized towards aggressive marketing campaigns, and technology enhancements that will target a wide variety of partners, and publishing houses to fulfill the growing demand of consumer to consumer transactions.
The online classified advertising service currently allows more than 1.3 billion Facebook and LinkedIn social media contacts to see each other using the “Friends-of-a-Friend” feature. This will help combat the unprecedented crime wave of murders, rapes, armed robbery, and prostitution occurring every day on popular online advertising sites.
“There is a huge void in the market for an advertising platform that welcomes partner innovation, user safety and does not contain “adult” content,” said Greg Sullivan, ByOwner.com’s President. “We feel that personal ads, massage parlors and escort services should not be available on the same platform as someone selling their home, car or used household items.”
According to Pew Research, internet advertising continues to defy the world’s wider economic problems, growing in terms of both volume and its share of the global advertising pie. Digital advertising is expected to reach US$185.4 billion by 2017.
“As consumers get more comfortable with buying and selling online, so should their satisfaction with the complete online advertising experience. Our platform fulfills the need for higher transparency between buyers and sellers. It’s just not safe to meet someone in a parking lot to buy a $200 phone if you don’t know anything about the person,” Sullivan added.
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