Video Game High School (VGHS) beat their $750,000 goal crowdfunding on Indiegogo by raising $898,242 from 10,907 backers. With 5 days to go in their flexible funding campaign the project was short of goal. In a backers update on Friday, February 19, VGHS shared they were currently at over $687,000 but were scheduling a RocketJump Stream-A-Thon to help generate additional support. This must have worked since over $200,000 was raised in just the last few days of the crowdfunding campaign. In the final update the organizers noted they raised over $60,000 during the 6 hours of the live streaming event.
This was the third time that VGHS has raised funds via the crowd. This is the first time the organizers have used Indiegogo noting that several factors induced their team to switch to the Indiegogo platform including the flexible funding option, paypal, international exposure, and the fact that VGHS could embed the crowdfunding feature directly on their own web site. This embedded campaign is relatively new for Indiegogo and VGHS is one of the first high profile campaigns to leverage their new feature.
Video Game High School, the creation of Freddie Wong and Matthew Arnold, is a critically acclaimed web series set in a High School (of course). Crowdfunding was for their 3rd and stated final season for the video saga but expectations are that the creators have more VGHS stories left to share in the future.
Rewards for the campaign ranged from $150 up to $10,000. At the $10,000 level backers were purchasing an “Executive Producer” role in the film. Eight of these $10K rewards were purchased adding $80,000 to the campaign. The amount raised places VGHS Season 3 at number 11 for the most successfully crowdfunded on the Indiegogo platform. Reward fulfillment is expected in December 2014.
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