What’s in a name? For online companies, quite a bit. Just ask Microryza, the donation-based crowdfunding platform for medical research. The site has now rebranded as Experiment, perhaps in an effort to secure that “brand-as-a-verb” ubiquity that Kickstarter enjoys. The company has also secured experiment.com.
Despite the rebranding, the core mission remains the same, with a consistent focus on University partnerships and projects that aim to push scientific research forward via crowdfunding.