Brief: Microryza Rebrands As Experiment, Gets Experiment.com Domain

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What’s in a name? For online companies, quite a bit. Just ask Microryza, the donation-based crowdfunding platform for medical research. The site has now rebranded as Experiment, perhaps in an effort to secure that “brand-as-a-verb” ubiquity that Kickstarter enjoys. The company has also secured experiment.com.

Despite the rebranding, the core mission remains the same, with a consistent focus on University partnerships and projects that aim to push scientific research forward via crowdfunding.

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