In what is probably the most overdue thing in the toy space, someone is trying to disrupt Mattel’s Barbie doll, often criticized for presenting a completely ridiculous and unrealistic image of the female body.
The campaign is for Lammily, and it’s Barbie’s more realistic doppelgänger; a female doll created in the image of an average woman. The goal, as described by creator Nickolay Lamm: to reinforce the fact that average is beautiful.
lammilyLammily is made to look fit and healthy. No stick-thin imagery here. The joints are articulated and the doll can be posed in a variety of ways. She wears minimal makeup, too.
Project creator Lamm made waves with his research studying the average female body type and juxtaposing that against the ubiquitous Barbie doll. The results of that effort earned him a windfall of press. In a piece for Huffington Post, he posed the following question: ”If there’s even a small chance of Barbie in its present form negatively influencing girls, and if Barbie looks good as an average-sized woman in America, what’s stopping Mattel from making one?”
The campaign launched via CrowdtiltOpen about 24 hours ago at the time of writing and has already raised over $100,000 on a goal of $95,000, so it is just recently fully-funded. The campaign ends on April 4th.
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