Moov, a new fitness wearable device, launched pretail crowdfunding campaign two weeks ago besting the $40,000 initial goal in 90 minutes. The company has now stated they have successfully raised close to $1 million over the course of its recent campaign, claiming the title of most successful crowdfunded wearable fitness device ever.
Founded by an ex-Apple engineer & Halo game designer, Nikola Hu along with Meng Li and Tony Yuan, the team is now working on its next batch of product inventory.
“We are so grateful for the overwhelming support from our early backers. Our success thus far reflects the growing need and desire for a fitness product that goes beyond what current trackers on the market are able to offer. We’re excited for the first round of Moovs to be shipped out in the summer,” says co-founder Meng Li.
The company plans to offer the special fall shipment at a discounted price of $69 to continue giving early backers a discount. After the pre-sale campaign is over, Moov will retail for $120.
Moov was created based on their personal experience that many people have the potential to workout better and more efficiently, or are training with improper form leading to long-term damage. Based on biomechanics and sport science research from Harvard and Stanford, the device not only tracks your activity and form while you’re exercising, but also gives you real-time audio and visual instruction on how to improve. Smaller than an Oreo, it uses artificial intelligence to analyze the way you run, swim, strength train, or cardio box. This is critical to helping you get more from each workout, while also helping to reduce common injuries.
Moov is waterproof and attaches to a band that can be strapped on your wrist, ankle, or arm. The sensors capture your body’s exact form and sync with the app to give you feedback while you’re working out. The app can run in the background, allowing you to listen to music while you workout. At launch, Moov will support running, swimming, cycling, strength training and cardio boxing with plans to roll out many other sports post-launch including yoga and golf.
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