If there was any doubt as to whether consumers were looking for an alternative to the image currently available dolls portray for young women, shelve said doubt. More than 13,000 people want to see a new doll – Lammily – happen, and thanks to their support the campaign has raised almost 5 times a stated $95,000 goal.
Current funding for the Crowdtilt campaign sits at just over $475,000 at the time of writing. How has this product reached over 13,000 backers? A lot of earned media doesn’t hurt, but also consider that I saw this in my Facebook feed this morning…
This is a Facebook ad paid for presumably by Crowdtilt. This has always been at the core of Crowdtilt’s value proposition. The San Francisco-based crowdfunding platform has long been known to take a very active role in the success of campaigns on their platform, identifying campaigns with viral possibilities and helping to amplify messaging on behalf of project creators. 179 shares from this Facebook ad alone… that is music to any crowdfunder’s ears, and it is something that should be considered when weighing which platform to use.
The campaign has six days of funding left on the calendar and is still steaming onward.
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