Denver based ZümXR launched its crowdfunding campaign on RockThePost, quickly raising $255,000 of its $500,000 to $1 million goal. There is a co-listing on CircleUp but few details are available. ZümXR’s natural energy drinks contain their patented sustained-released micro-beads which deliver caffeinated elements, vitamins, green tea and other ingredients over an extended period of time. The funding raised will be used for working capital, general and administrative expenses, sales and marketing, facilities and equipment as well as licensing, IP and additional scientific studies on time-release applications.
While time-released delivery has been widely used in pharmaceutical applications, according to their RockThePost campaign, ZümXR has created the first beverage to use this technology.
Co-Founder and Biochemist Robert Niichel, recently lauded as an Entrepreneur to Watch by Food Navigator, brings to the team over fifteen years of leadership and management in Pharmaceutical Research and Development in addition to seven years of investment banking and marketing for emerging growth companies within the hi-tech and bio-tech industries. Co-Founder Michael McCarthy brings his fifteen years experience of managing brands, launching, and marketing with leadership positions at Nestle and Horizon Organic Dairy.
Targeting consumers seeking a healthier alternative to energy drinks, ZümXR’s Co-Founder McCarthy delivers a lower sugar, fewer ingredient, GMO-free, gluten-free, Fair Trade ingredient beverage option. The result of ZümXR’s tasteless green tea time-released electrolyte delivery system is to remove the caffeine crash by delivering a “smooth, sustained and focused energy for up to 5 hours… increasing protein absorption by up to 55%.” Other solutions provided by ZümXr’s micro-beads include increased absorption of B and C vitamins and maintenance of optimal electrolyte levels for up to five hours. Flavors include lemon ginger, mango green tea, wild mandarin, blackberry pomegranate and alpine berry.
According to ZümXR’s Sales Director Brett Waxler on the RockThePost campaign video, within four months of being introduced to Whole Foods’s shelves and their targeted demographic’s reach, ZümXR zoomed into popularity and took over the energy drink category: ZümXR is now ranked second in sales in the energy drink category at Whole Foods. In addition to its success at Whole Foods, ZümXR scored well with Rocky Mountain customers becoming its second highest selling energy drink within eight months. Currently ZümXR energy drinks are produced at CSP Columbine, distributed by UNFI, Nature’s Best and New Age and retailed at many locations including 30 Whole Foods locations, 50 Kroger locations, 55 Safeway locations, 160 Sprouts locations and 500 Vitamin Shoppe locations, ZümXR has both experienced and projected strong revenue growth.
Currently manufacturing 6,000 cases of ZümXR per week, funds will also help cover costs of a new contract manufacturing facility that could produce 20,000 cases per week enabling significant future growth for the company.
In the campaign video, Niichel mentions several of ZümXR’s future products which include building on their current carbohydrate beverage, a ten calorie stevia beverage, an on-the-go powder stick pack version, a two ounce shot of a sustained energy product and additional licensing opportunities with larger strategic partners within the food and beverage industry.
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