Maily is an email application for kids. Children are almost immediately introduced to the digital world these days and Maily wants to provide the proper environment for communication – accompanied by sufficient parental control. Face it – fibbing about the child’s age and setting up a Gmail account is not the best approach. Having captured the interest of concerned parents, Maily has signed up over 120,000 users to date – averaging about 200 new signups a day.
Maily initially listed an equity crowdfunding offering on Seedrs back in April – and that’s where it caught the eye of Faber Ventures – a major European venture capital firm. After viewing the listing on the crowdfunding platform, Faber committed to invest £180.000. Maily, accepting the investment, quickly re-listed the offer with a targeted raise of £250,000. The Brussels, Belgium based company has offered up a 20% stake in the company and with the commitment from a known VC firm – Maily has easily surpassed their goal as 117 investors have backed the small company. The offer is now over-funding.
Seedrs has stated they believe that “to [their] knowledge, this is the first time that a major VC firm has invested alongside smaller investors through an equity crowdfunding platform”.
Seedrs has also indicate that Faber and the smaller investors are all investing within the same parameters and that “Faber has made clear that [their] nominee structure and post-investment involvement in each investment on behalf of the smaller investors was critical to its decision to proceed with this investment”.
Maily, founded by Raphael Halberthal and Stephanie Dehousse, will use the new funds to increase their team and drive platform growth. Their monetization strategy is to offer the basic services for free while providing in app purchases for parents and relatives.
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