Ready to target a huge potential market in Europe, natural swimming pool market leader Clear Watch Revival Ltd. has dived in head first to raise £160,000 during its crowdfunding campaign on Crowdcube. The business has developed a unique filtration technology, which uses natural biological processes rather than chemical to clean swimming pool watch.
Led by engineer and co-founder of Clear Water Revival Andrew Cox and aquatic ecologist, David Nettleton, both previously involved in clean-tech and environmental projects, the company has been supporting a £150k R&D programme at Cranfield University’s Water Science Institute, partly funded by a government-backed SMART innovation grant awarded to the company two years ago. With a team of water chemists, biologist and engineers, led by Dr. Richard Mariner, they have spent four years developing and testing prototype modular bio-filter systems for swimming pools to come up with a disruptive chemical-free filtration system technology for full commercialization later this year.
Mr. Cox stated, “We’re looking to revolutionize the conventional swimming pool industry as people look for alternatives to chemical treatments such as chlorine. Aside from obvious health benefits of not using chemicals, when compared with conventional systems, our bio-filtration technology offers up to eight times lower running costs, far lower maintenance requirements, zero chemical costs as well as the opportunity to use natural looking designs which blend in with the environment to create stunning indoor and outdoor spaces.
“Our unique system, which does not require any plants to operate and can be heated much like a conventional pool, will offer people a totally unique swimming experience; it’s like swimming in a alpine river or lake with fresh mineralized water, which is so clean you can even drink it! There are simply no downsides to what we are offering and there is a huge potential market both in Europe and further afield including the U.S. to go after.”
Originally established in 2006 to bring natural pools to the UK, Clear Water Revival attracted 146 investors on Crowdcube offering a 14.52% equity investment for a total of £185k, £25k above its original target. With the launch of its own bio-filer system planned for the end of this year, the team will use the funds raised to help commercialize the product, develop its distribution channels across Europe, along with provide technical and marketing support to resellers. The company will use the 185 raised on Crowdcube to bring its innovative technology to the new-build and retrofit pool filtration markets in Europe and the U.S., estimated to be work £3.55 billion annually.
Co-founder of Crowdcube Luke Lang noted, “Although there is significant demand for alternatives to chlorine treatment, until now the industry has really struggled to provide a viable cost-effective solution, but Clear Water Revival is about to change all that. The firm’s unique filtration technology to set to meet a huge demand and we’re delighted that Crowdcube investors have risen to the challenge to support this fantastic opportunity.”
Clear Water Revivials’ bio-filtration technology relies on bacterial action and absorptive function with the filter to control any build-up of organic nutrient like carbon, nitrogen, and phosphorous, which leads to the growth of algae and pathogens. By controlling these nutrients, the technology delivers crystal clear water without the use of any chemicals or other forms of water sterilization.
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