iFind was running a highly successful crowdfunding campaign on Kickstarter when the ban hammer slammed down. Multiple commenters on the crowdfunding campaign page questioned the technology behind the device described as the “next generation item locating tag”. As most in the crowdfunding industry know, finder / location devices have been a very hot segment. The thought of never losing your car keys or wallet ever again is simply too compelling not to spend a few bucks to purchase a device. There have been multiple high profile campaigns offering this type of hardware with most being legitimate. iFind struggled to find validation and lost their way (pun intended) as claims were made that the device operated “battery free” using “patent pending technologies” simply did not stack up. The company that launched iFind, WeTag, is allegedly operated by an individual named Dr. Paul McArthur who explained away his online non-existence due to the fact his identity was once stolen stating;
“Some people have wondered why I do not have a robust presence online. Well, unfortunately, my identity was once stolen. And when that happens, you think twice about posting anything online. I have not even created a LinkedIn profile. So, let me tell you a bit about myself here…”
With the doors now closed by Kickstarter on a campaign that had already generated over $500,000 in contributions, the digital persona for the product has shifted to their Facebook page where the owners have oddly embraced Kickstarter’s decision to separate funds from their coffers:
We thank you for your support of iFind and support Kickstarter’s decision to suspend the campaign. Not in any way because of the fact that we are a scam. WE ARE NOT!! The negative publicity surrounding the campaign by a select few was detrimental not only to Kickstarter’s reputation, but our company as well. Because of all the negative press that was generated by it, we had seriously considered canceling as well. But we believe in our product and wanted to be able to give all the genuine backers who supported us throughout all of this negativity, the product they wanted and believed in. We stand proud.
We will start selling the product when it is completely certified by independent laboratories. We welcome our supporters to continue to get updates at our website (www.wetaginc.com) and via social media and we look forward to a successful launch in the fall.
We also welcome any inquiries and encourage you to stay in touch throughout the upcoming months for updates. Please contact Diana Ennen at [email protected] or Laurie Hurley at [email protected] Thank you once again for your continued support.
Minus a working, easily demonstrable prototype it would be surprising if there is much traction. One would guess that Kickstarter had pretty compelling justification to shut this one down as a portion of big successful campaigns end up helping to fund the crowdfunding giant too.
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