Canadian-based crowdfunding platform GreedyGiver has launched a new program called the Perk Marketplace.
It is estimated that 70% of all crowdfunding campaigns fail to reach their target goal due to a variety of reasons such as the inability to tell a compelling story or lack or reach. But one of the biggest reasons they fail is due to the absence of Perks or by offering Perks that only appeal to a small number of people.
“It’s this aspect of Perks that makes crowdfunding unique,” says Rose Spinelli, who was voted Top 100 Most Influential Crowdfunding Thought Leaders by OurCrowd.com “Perks, generally sourced & fulfilled by the campaigner, are used to entice and thank people for their support.”
GreedyGiver Marketplace’s perks come in the form of e-Gift Cards for major National Retailers like The Keg, Starbucks, even Best Buy.
Director of Sales for GreedyGiver, Apostolos Sigalas stated,”Our Perk Marketplace is meant to be a safety net for Crowdfunders. When someone isn’t interested in one of the Perks the Crowdfunder is offering, potential supporters can simply browse and select from any of the Perks in our Marketplace. This allows the Crowdfunder’s campaign to appeal to more people across Canada. More people means more funds raised.”
GreedyGiver also handles all of the fulfillment for their Marketplace Perks which alleviates this burden for Crowdfunders – an issue that has plagued even the most successful crowdfunding campaigns from tech start-ups to moviemakers.
Charities and Not-For-Profits will also benefit from this added feature because it allows them to provide something more to their donors besides a charitable tax receipt. Research shows that donors would give more often if they received a benefit that they can actually use. With GreedyGiver providing eGift-Cards from over 50 National Retailers, there’s sure to be a Perk for everyone.
