Musicians Reached Almost $40,000 Within First 24 Hours of Kickstarter Campaign

Lucy Kaplansky Richard Shindell

New York-based musicians, Lucy Kaplansky and Richard Shindell, launched a Kickstarter campaign on Thursday (July 17th) for their new album“Tomorrow You’re Going.” The project consists of their cover songs, which were produced by Larry Campbell. Initially seeking to raise $40,000, the project received 99% of its goal within 24 hours from 618 backers.

Richard ShindellRichard Shindell is an American Folk singer and songwriter. He grew up in Washington, New York and has worked with singer Joan Baez. He collaborated with Dar Williams and Lucy Kaplansky to form the music group Cry Cry Cry. The band covered mix of songwriters from R.E.M. to James Keelaghan.

Lucy Kaplansky is also an American folk singer and songwriter. Originally from Chicago, at the age of 18, Kaplansky decided to skip college and move to New York City where she became highly involved in the city’s folk music scene. She has played with various artists including Suzanne Vega and Shawn Colvin. She is a semi-reular collaborator with John Gorka and Nanci Griffith.

Sharing details about the album, Kaplanksy and Shindell wrote, “We’ve been singing together for 25 years. And we’ve been talking about making a record together for just as long. Enough already! It’s time to make that record. Our voices have always understood each other. It feels like they have a mind of their own. The one instinctively finds its resolution in the other. The simple please of blending these two voices has been a constant for each of us through all the twists and turns of our respective careers.”

LucyKaplansky-3“We are also songwriters – each with many solo albums or original songs. But before either one of us ever put en to paper and wrote the first ‘keeper,’ we were fans of great songs. We still are. For both of us, the discovery of a great song can be as exciting as writing our own. In both cases, we inhabit the song by singing it, falling under its spell, its logic, its mood.”

Speaking of which songs they have picked out, the musicians revealed, “We’ve chosen a bunch of great songs – some we’ve sung/performed before, some new to both of us, some fairly well-known, and some that are a bit farther off the beaten track (as it were). We’ve never recorded any of them before.”

The musicians also listed the budget incentives, which were the following:

  • $40,000 : Allow to pay for the basic recording, producer fees, musicians, studio time, engineering mixing and mastering.
  • $50,000: Hire a graphic designer for CDS and posters along with paying manufacturing costs as well as for the bare minimum publicity team for radio, social networking and press.
  • $70,000: Significantly extend the publicity campaign and produce a couple music videos.
  • $80,000: Expand tour, add more concerts in more places, and bring more of the musicians who play on the record for the fans’ experience.

The campaign is set to close on August 17th.


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