Looking for a new way to buy a luxury watch without the high end costs? Leonard & Church are ready to bring fancy timepieces to consumers for half the price of any retail stores. The company decided to launch a crowdfunding campaign on Kickstarter to raise $75,000.
Several friends, sharing the same interest in offering well crafted, handmade luxury watches at, founded Leonard & Church in New York City. The company rejects the current state of the luxury watch industry that have distributors, wholesalers, brokers and retailers who work together to mark up watches up to 1000%, severely inflating the cost of a quality timepiece.
Sharing more details about their mission, the Leonard & Church team wrote, “We started Leonard & Church to create a new model – to make luxury watches accessible. Our name pays homage to a neighborhood and a city that brought us together.”
The company partners directly with several of the world’s leading luxury timepiece manufacturers, who for decades have hand-produced watches that retail around the world for over $800. “With these manufacturing partnerships and our direct-to-consumer approach, we skip the industry’s middle men and retail markups and pass these savings to you.”
- The Classics
- The Leather Classics
- Black + Tweed Classics
- New Classics
The Leonard & Church team wrote, “Our collection of 15 classic unisex watches are housed in surgical grade stainless steel cases that measure 40mm in diameter. These cases are custom designed to be extremely thin (6.6mm thickness) yet durable. These watches feature scratch-resistant mineral crystal lenses, Miyota movements and are water resistant up to 50 meter. A variety of high-quality straps include crocodile pattern padded leather, double stitched NATO nylon with leather backing, and woven tweed with leather backing.”
The team also revealed the chronograph collection, which are “housed in surgical grade stainless steel cases that measure 42.5mm (#16) and 45.0mm (#17 and #18) in diameter. The extremely durable cases measure 13.2mm (#16) and 12.3mm (#17 and #18) in movements, crocodile pattern padded leather and are water resistant up to 50 meters.”
Promising to ship watches to backers this November, Leonard & Church team stated, “We have produced prototypes and have spend the last year preparing for this moment. Our manufacturers have decades of experience producing handmade luxury watches and are ready to go.”
Since its launch on July 18th, Leonard & Church’s campaign has raised $24,964 from 225 backers. The company is seeking to raise $75,000 by August 22nd.
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