Crowdfunding portal and software provider Fundrazr has created another infographic for those interested in crowdfunding. This time they are talking about building social equity. If you don’t have it now – don’t start your crowdfunding campaign because it is imperative to have social reach to be successful in getting the message out. We all want to believe that our great idea is so obvious to everyone they will be rushing the gates to get in – but in reality generating buzz and interest to capture crowdfunding success is a ton of work. If you are not up to it – hire someone who is.
Indiegogo always talks about the three tiers of crowdfunding reach: First it is your network. Then it is the friends or your network and then – finally the platform may give it a boost. But you really need to nail it in the first tier. We have seen so many campaigns that are really cool but do not fund because they skip the social foundation up front.
So check out below what the team at Fundrazr has to share. It’s worth a look.