Going Their Way: NYC Transit Authority Graphics Standards Manual Zooms Past Modest Goal

The Kickstarter campaign for 1970 NYC Transit Authority Graphics Standards Manual, by Unimark’s Massimo Vignelli and Bob Noorda, continues to thrive, having surpassed its modest $108K goal and raising over $604K.   Licensed NYC transit authorityexclusively from the MTA and available only through Kickstarter, the NYC MTA Graphics Standards Manual will not again be printed or available anywhere else.  Created by Pentagram designers Jesse Reed and Hamish Smyth and dedicated to Massimo Vignelli, Bob Noorda, and the Unimark staff, the duo’s smart Kickstarter campaign has been backed by  5,200 backers.

Why Kickstarter? “After we discovered the Standards Manual and created the website thestandardsmanual.com, we sent it to a few friends and colleagues who we thought would enjoy it. Within 72 hours, the website was a viral hit with a quarter of a million unique views. But seeing the Standards Manual on screen didn’t do it justice. We realized that the only way to truly experience the Standards Manual was full-size in print. We thought there was no better way to share this piece of design history with you than on Kickstarter.  Independently producing the book on Kickstarter allows us to control the production of the book closely, distribute it faster, and keep the cost lower.”

The Standards Manual campaign closes on .

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