Fidel, a UK-based platform that allows customer-facing businesses primarily within Retail and Food & Beverage to set-up and run a sophisticated Customer Loyalty System, recently launched its equity crowdfunding campaign on Crowdcube. With the help of 12 investors, Fidel has already secured over £80K of its £230,000 goal for the 10.31% equity offered
“Corporates have been leveraging ‘big data’ to make better decisions and enhance profitability for years,” insists the campaign. “Fidel allows every business to do the same. Fidel make these tools available to everyone by making consumer data simple, affordable and accessible.” Fidel is a cloud-based platform that enables customer-facing businesses to set-up and manage a comprehensive Customer Engagement System in a matter of minutes, at a fractional monthly fee.
“With Fidel’s platform, businesses can harness the power of Data and Business Intelligence to make better and more informed decisions, and drive customer behavior in ways previously only available to online businesses. The system has been specifically designed with the intention of helping businesses generate more money by increasing the average spend per customer and boost retention rates by helping retailers to establish more permanent connections with their customers,” attests the campaign. “Fidel allows businesses to collect valuable data on key behavioral aspects of their customers – from general demographics to individual spending behavior, consumption preferences, frequency of visits and much more. The information can then be put to use, via simple tools on our custom-built Merchant Dashboard, to engage with customers in a personal, rewarding and socially interactive manner.”
“Fidel helps businesses generate more money by increasing the average spent per customer and increasing retention rates by establishing permanent connections with each customer,” according to Subrata Dev. With Fidel, customers will no longer need to clip and save pesky coupons; rather, they pass their phones over the Fidel Dashboard and their information is recorded, shared and the benefits of the loyalty system are shared.
At present, Fidel has initiated a local test-run with 40 carefully selected stores in Central London (Covent Garden/Soho) with a wide variety of business types, ranging from Coffee Shops and Restaurants to Florists, Book Shops, Beauticians, Dental Clinics, Electronic Cigarettes, Frozen Yoghurt, Repair Shops, Hair Salons, Take-Aways and a High-End Fashion Designer. “During this time we have been pleased with the volumes of organic inbound leads from all over the country,” shared the campaign. “To give you an idea of the spread, we were contacted by a variety of interested parties from a bar in York to a shave-ice parlor in Meadowhall Shopping Centre which is a testament to the variety of applications the software can be applied to.” Fidel is now gearing up for its full-scale Sales, PR and Marketing push.
Co-Founded by CEO Subrata Dev and CTO Andre Elias, Fidel was inspired by Dev’s working within the Hospitality, Retail and Food & Beverage sectors and his work in the Social Discovery Network and Elias’ specialty in Software Architecture, Database Design and Mobile Software Development.
For further campaign details, please click here.
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