Toronto-based Massuni, manufacturer of customized furniture, announced this week the launch of its crowdfunding campaign on Kickstarter to complete development of new technology and an interface that allows users to design custom furniture online. Massuni’s intuitive configurator allows anyone to easily create unique furniture that fits their individual needs.
“Massuni was developed to address the frustration so many people experience while trying to find a piece of furniture that has the right mix of style, functionality and price,” said Jeff Wilson, CEO and founder of Massuni. “We believe in the power of customization and have developed a quick and simple way for anyone to design furniture that fits seamlessly into their home.”
To begin the design process, users browse the Massuni catalogue, which will quickly grow to thousands of furniture pieces including items designed by other users. Users have full control of the dimensions, as the configurator features fully dynamic sizing that can be adjusted down to one millimeter or an eighth of an inch. Each piece of furniture can be restyled by choosing materials, finishes, trim, door designs, and hardware, and the product can be entirely reconfigured by adding and subtracting cupboards, drawers, and shelf spaces.
At any time during the design process, users are able to generate a high quality rendering that realistically depicts the finished item. An updated price is also shown in real time as changes are made. Massuni’s North American factory uses proprietary mass customization systems that can produce individualized products efficiently, offering one of a kind furniture at prices that rival mass produced items of comparable quality.
“Our innovative technology and factory processes give designers and homeowners access to easy and affordable customization,” Wilson added. “Instead of giving options, we give each customer the ability to create exactly what they want. We’re democratizing design.”
Massuni’s crowdfunding campaign is set to close on November 18th.
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