Ready to bring a whole new series to its channel, National Geographic announced on Tuesday (October 21st) it has added Kickstarter-success Chug to its Monday evening schedule. The project, which hit the crowdfunding giant’s platform last year, is created by rum company owner, Zane Lamprey, who is also behind former television series, Three Sheets and Drinking Made Easy. Its campaign was a huge success and even raised over $500,000.
According to Multichannel News, Lamprey will be traveling around the world, delving into local cultures when it comes to food, customs, and alcohol. The network revealed that the show’s title, Chug, refers to the host’s chugging through each place by train, obviously not to be confused with the actual art of chugging beer. Lamprey will break down specific ingredients to local breweries, and learn about the brew’s history.
The network also noted that the show demonstrates how a community’s past drinking traditions have affected its present drinking customs and shows us that sometimes old traditions die hard. Some of Lamprey’s adventures will include attending a local Fijian island drinking ritual that has been passed down for generations and, by partaking, officially becomes an honorary member of the tribe chief’s family. He then explores Viennese coffee with a kick, in a coffeehouse believed to be the birthplace of café culture. But nothing can compare to the intoxicating Roman gelato he samples that is made from, of all things, red wine.
Chug is set to premiere on November 24th at 10:30 p.m EST/PST, and the media outlet also noted that during the same premiere night, November 24th, the Travel Channel is premiering its own hour-long TV series about visiting other countries and learning local traditions, including drinking, called Booze Travel. It is hosted by Jack Maxwell.
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