Panono Secures 626% Goal on Companisto: 360° x 360° Throwable Camera Nears Photo Finish

Panono has successfully made the leap from Indiegogo hit to equity crowdfunding success on Campanisto, securing over Panono 4€ 626,280 with the confidence of over 870 investors. The Berlin, Germany-based Panono raised $1.25 million in a rewards based campaign this past January and remains one of Indiegogo’s top funded campaigns of all time.

As reported by Crowdfund Insider‘s JD Alois, “The investment opportunity on Companisto is for a young company now with a pre-money valuation at € 12,000,000.  The share offer, at €5 / share, is for a maximum of €1 million or 200,000 shares.  Investors also may receive perks or benefits by becoming a shareholder in the company.  These begin with t-shirts and move up to actual cameras and more. The camera perk kicks in at a hefty €10,000 and as of today 2 investors have signed up at this level of commitment.  Panono decided to skip the traditional VC funding round wanting to give their supporters the chance to be a part of their success.  Unfortunately for US-based backers, the offer is not available to US citizens.  Panono joins a growing number of equity crowdfunding offers that see the power in investor engagement where those holding the shares are also committed users of the product and thus extended brand ambassadors…. The panoramic ball camera caught the attention of tech media around the globe helping to boost the Indiegogo campaign as over 2600 backers supported the project – many signing up to receive one of the first Panono cameras.”

Panono Founders Qian Qin Jonas Pfeil Björn BollensdorffFounded in Berlin by Jonas Pfeil, Björn Bollensdorff and Qian Qin, the startup’s genesis was of an idea formulated in 2007:  while on a trip to Tonga in the South Pacific, Pfeil struggled to capture the majestic scenery of the vibrant landscape with now ubiquitous panoramic photos from a smartphone. Upon his return to Germany, he developed the idea into taking a panoramic picture from up in the air.  This idea became the basis for his thesis at the Technical University of Berlin.  In 2011 he presented his prototype at SIGGRAPH Asia, creating a YouTube video of his product that went viral with over 3 million views.  He then joined with classmates Björn and Qian and incorporated the company in 2012.  Today Björn and Jonas are co-CEO’s of the company with Qian acting as Chief Technology Officer.

Additional Panono details reported by Alois include: Toss the Panono like a ball in the air and its 36 different cameras take a Panono 1360 x 360 degree photograph – at the highest point as gauged by the accelerometer incorporated in the device.  Users can take a picture of everything surrounding them – at the moment – with a resolution of 108 megapixels.  Images are easily transferred to smartphones via wifi.  While it is not suggested users drop the device, the casing is described as sturdy enough to withstand a miss from normal throwing heights.  Cords are only necessary for charging up the device.  No video today but one would expect that will be forthcoming sometime in the near future.  Not yet convinced? The Panono team invites viewers into its world with a unique gallery of panoramic examples.  Panono’s Campanisto campaign closes in 24 days, surely to be a photo finish.


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