Ready to expand its already successful business, Hackney, London-based The Good Egg has launched an equity crowdfunding campaign on Crowdcube to raise £180,000. The restaurant is offering up 24% in equity to those who wish to help fund its project. Since January 2013,
The Good Egg, which was inspired by Californian deli Wise Sons, has not only drawn the attention of London brunch lovers, it has been noticed by various UK media outlets such as London Evening Standard, Huffington Post and Time Out London. Its team shared, “We’ve served breakfast at some of the most well-regarded and competitive markets in the UK; KERB, FEAST and Street Feast. We have cooked for the Prime Minister at No. 10, for Twitter’s company breakfasts, and run a pop-up in London for 8 months serving 100 customers a day in a small 20-seater café, which we believe has created a strong and loyal following.”
The restaurants team includes founder Joel Braham, who Evening Standard has dubbed “top restaurateur to look out for in 2014,” and executive chef Theo Lewis. They noted, “We believe brunch is big business and we have strived to be at the forefront of what we call London’s egg movement over the last few years.
“We feel London is plagued by sub-standard cafes serving up below-par benedicts and rubbish rancheros. We’re building a beautiful neighborhood restaurant in the heart of Stoke Newington Church Street, setting ourselves the challenge to make it the best we could imagine, creating 20 local jobs and working with brilliant local suppliers.”
All funds will go towards the expenditure on the kitchen, bar, furniture, construction works, garden along with pre-opening costs which include professional fees such as lawyers, rent and costs during fit-out and architects.
Since its debut on the platform, The Good Egg’s crowdfunding campaign has raised £94,690 thanks to 87 backers.
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