Last month, London-based pizzeria Pizza Rossa debuted its second equity crowdfunding campaign on Crowdcube to raise £150,000 to expand. Now, with only a few days left, the project has officially surpassed its initial goal and is currently sitting at nearly £154,000.
As previously reported, Pizza Rossa is seeking to create a chain of Italian-style quick service pizzerias in London. Its mission is to become the namesake brand for premium pizza al taglio (pizza by-the-square-slice) in the UK.
The company’s team stated, “Our core product is delicious high quality pizza sold by-the-slice freshly made daily with high quality ingredients from Italy, easy to eat-on-the-go, low-calorie and serve within 90 seconds from order. We think it is great value for money too with full meals starting at £4.99 for two slices”
Explaining the company’s progress, the team explained,”Our first 5 months in operation already showed that customers love our products and we have high percentages of returning customers. (But don’t just take our word for it, come in and try!). We also serve other authentic Italian classics, including lasagne, paninis and cakes and we established a successful partnership with Kimbo, the second largest Italian coffee roaster, for hot drinks.
“Key in our proposition is centralized production that leads to significant scalability in number of outlets in prime high footfall locations. As part of our effort on innovation, we were the first ones in the UK to use Oyster and contactless bank and credit cards to register customers for our new loyalty system.”
During a recent update, Founder of Pizza Rossa, Corrado Accardi, thanked supporters for the funds and invited present and future investors to a celebratory food tasting this upcoming Wednesday (January 28th). In addition to pizza, the company will offer tasters from our new range of products, including freshly cooked pasta, cakes and pastry, and salads.
Accardi stated,“We are delighted with the results. Our product, pizza-al-taglio, has a very strong foundation and we are growing steadily and according to plan. This is the second crowdfunding round for us, and each one has been a success.”
Those interested in funding the project have until January 31st.
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