Sweden based NOA Relaxation, an all natural beverage, launched an equity crowdfunding campaign on FundedByMe and raised USD $ 180,000 in the first 3 minutes of going live on January 29th. The goal of raising $640,000 was quickly beat in two days and by day 4 funding has now topped one million dollars. The global offer is a record breaking funding found for FundedByMe. The campaign stands at 159% funded as of today and remains open to new investors.
Noa Fridmark, founder of NOA Potions AB, said of the funding round;
“I am humbled by the positive response our brand has attained recently, both in Sweden and internationally. We have by far surpassed our high expectations with our first ever public crowdfunding for equity round on FundedByMe. The massive interest is extraordinary and it feels good that so many investors share our belief that we are on to something”.
NOA is an all natural beverage that is described as reducing stress and improving focus. Active ingredients include Lemon Balm and Green Tree. They exclude all active ingredients that are not natural, that are toxic in larger doses, or that make you tired. It is completely free from caffeine. NOA was named as “Best Premium Beverage” at the World Beverage Innovation Awards (WBIA) 2014. WBIA is considered a very prestigious event in the beverage world.
A quote on the crowdfunding offer states;
“Energy drinks are so 1990s; relaxation drinks are the new thing. Swedish start-up NOA Relaxation recently won the premium drinks…”
The concept was created in 2013. Noa Fridmark had abandoned a high profile / highly paid job at a company with core values he could not support. This career changing decision led him to create his successful beverages – something that matched his new approach to life.
“FundedByMe has established a unique crowd-investment platform where companies, regardless of their size and stage, can receive funding from both a local and international group of people. The entrepreneur is in control and sets the ambitions, the type of capital, and the terms. The investor is exposed to a never-seen-before deal flow where exciting companies from several different countries are looking for capital and ambassadors.” said FundedByMe COO Pontus Frohde.
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