The Sondors (previously Storm) eBike held its first demo day in Santa Monica, California yesterday. The prototype demo was organized as multiple questions, along side a damning review on Yahoo, cropped up questioning the viability of the eBike and campaign claims. The demo was orchestrated in part with the assistance of Agency 2.0 – a well known marketing firm in the crowdfunding space.
The crowdfunding project on Indiegogo now stands at over $3.3 million in funds raised with over 2 weeks remaining on the campaign. The project rocketed out of the gate quickly topping $2 million in funding. Backers may contribute $599 (plus shipping) to receive delivery of an eBike that claims a top speed of 20 mph, a range of 50 miles and a full charge in 90 minutes. The bike weighed in at just over 58 lbs (with the battery). Several existing eBike companies had questioned the validity of the promises. In fact a Storm eBike was already being sold by a company in Florida causing a mid stream branding shift to Sondors eBike (Storm Sondors is the project creator).
[youtube=https://www.youtube.com/watch?v=E2y8adn-hCY&w=600&h=350]
Storm is interviewed in the video above and explains his eBike has been in development for about one year. The demoed product is the “production bike”. He describes his sales approach as a Tesla like. While backers may receive a bike for $599 now the retail price is expected to be much higher.
One backer who attended the event stated;
“I was at the Demo ride – my spouse and I were 52nd and 53rd to try it. And we liked what we encountered. The demo bike was described as 99% of what the production bike should be.”
Storm explained that prior to his bike people did not have access to electric bikes at a decent price and this is going to change this.
Chris Olenik also does a cameo and talks about his firm Agency 2.0 and how they got involved in June of 2013.
Backers can expect to receive delivery in May of 2015. It will be interesting to watch if funding now increases now that people have actually been able to see and ride the production prototype.
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