Juniper Research has revealed the key technologies that it believes will become the most disruptive by 2020. The new report ‘The World in 2020 – A Technology Vision’ is being offered as a free download in celebration of the launch of its new online research platform.
The report argues that invisible wearables (i.e. wearables indistinguishable from non-smart technology) are likely to see significant adoption before the end of the decade. Within a wearables market that Juniper estimates will be worth approximately $80bn annually by 2020, fashion-first wearables will have a much greater appeal than tech-centric devices, as they will blend in with consumers’ lives more effectively.
However, the report points out that this will not be a strategy that every wearables company will pursue, as the appearance of tech may ultimately become part of an overall design aesthetic. Meanwhile, dermally-attached wearables – such as biostamps – are in a more embryonic state, and require a more significant shift in consumer habits than accessories-based wearables, limiting their adoption among general consumers for the foreseeable future.
Juniper’s new research platform offers a fresh approach to understanding the mobile, online and digital world.
Managing Director of Juniper Research, Tony Crabtree explained,”Designed from the ground up, Juniper’s new research platform offers clients a rich source of market intelligence, data, and expertise geared towards driving competitive advantage. We have also made our research much more accessible, with attractive corporate subscriptions, a more modular approach, and an environment where clients can utilize the research across their enterprise, license free.”