“Invisibility” Central to $80bn Wearable Market by 2020; Cited as Key Impactful Technology by Juniper Research

Juniper Research has revealed the key technologies that it believes will become the most disruptive by 2020. The new report ‘The World in 2020 – A Technology Vision’ is being offered as a free download in celebration of the launch of its new online research platform.

Juniper Research 1The report argues that invisible wearables (i.e. wearables indistinguishable from non-smart technology) are likely to see significant adoption before the end of the decade. Within a wearables market that Juniper estimates will be worth approximately $80bn annually by 2020, fashion-first wearables will have a much greater appeal than tech-centric devices, as they will blend in with consumers’ lives more effectively.

However, the report points out that this will not be a strategy that every wearables company will pursue, as the appearance of tech may ultimately become part of an overall design aesthetic. Meanwhile, dermally-attached wearables – such as biostamps – are in a more embryonic state, and require a more significant shift in consumer habits than accessories-based wearables, limiting their adoption among general consumers for the foreseeable future.

Juniper’s new research platform offers a fresh approach to understanding the mobile, online and digital world.

Tony CrabtreeManaging Director of Juniper Research, Tony Crabtree explained,”Designed from the ground up, Juniper’s new research platform offers clients a rich source of market intelligence, data, and expertise geared towards driving competitive advantage. We have also made our research much more accessible, with attractive corporate subscriptions, a more modular approach, and an environment where clients can utilize the research across their enterprise, license free.”

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